does salesforce sync to marketo or vice versa? | Community
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Anonymous
January 27, 2015
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does salesforce sync to marketo or vice versa?

  • January 27, 2015
  • 3 replies
  • 1166 views
does salesforce sync to marketo or vice versa?

or is it a one-way thing?
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Best answer by Dory_Viscoglio
Hi Isabela, the SFDC to Marketo sync is a bi-directional sync so data can flow both ways.

There are certain limitations to this, like the inability to update account fields from Marketo, but for the most part any updates made in one system will go to the other.

3 replies

Dory_Viscoglio
Dory_ViscoglioAccepted solution
Level 10
January 27, 2015
Hi Isabela, the SFDC to Marketo sync is a bi-directional sync so data can flow both ways.

There are certain limitations to this, like the inability to update account fields from Marketo, but for the most part any updates made in one system will go to the other.
    Josh_Hill13
    Josh_Hill13
    Level 10
    January 27, 2015
    But keep in mind that Marketo does not auto sync leads to SFDC. You need to use the Sync Lead to SFDC flow step (or Add to Campaign, etc) to do this. Usually this is part of your lead lifecycle system.

    Leads already synced between systems will continue to update automatically.
    A
    Anonymous
    February 17, 2015
    Where can I find a list of the sync limitations?
    Terms & ConditionsAccessibility statement

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