Does Marketo recognize a data change value trigger/filter when changed from null? | Community
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Lalida_Sriyords
Lalida_Sriyords
Level 3
November 14, 2014
Question

Does Marketo recognize a data change value trigger/filter when changed from null?

  • November 14, 2014
  • 2 replies
  • 1657 views
Hi everybuddy,

We're trying to set up a smart campaign to pull people who have had a change data value action. Does anyone happen to know if Marketo will recognize a change data value action from [null] to [new lead source]?

Judging from our lead database, it seems as though the smart campaign will only run if people are already going from a recognized lead source to an updated lead source, but we're trying to figure out how to have the campaign run for new leads with the [null] lead source.

Also tried the lead is created trigger and that didn't seem to work either instead of the change data value.

Thanks for your help! :)
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2 replies

A
Anonymous
November 15, 2014
If you do Data Value Changed = Lead Source
Add Constraint - 
Previous Value is Empty
New Value = X

It should only pull in the people you are lookin for and should work how you are planning. 

If you are unsure you will be able to view leads that qualify in the schedule tab to spot check.

It seems like when you were trying it you may have been using the trigger "Data Value Changes" rather than the "Data Value Changed"

Good luck!
Josh_Hill13
Josh_Hill13
Level 10
November 15, 2014
Yes, be careful as there is a difference between the Data Value Changes TRIGGER and the green filter Data Value Was Changed.

The second one will pull anyone who had that change in the past. The orange trigger will only do those people who happen immediately.

But remember that when a lead is created, there is no Data Value Changes trigger, so you would need

Lead Is Created
OR
Data Value Changes to X
[Green Filter] Lead Source = X

So that translates to if (Lead is Created AND Lead Source=X) OR (Data Value Changes to X AND Lead Source=X) 

so either condition will trigger the flow
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