Does Marketo Prevent a lead from receiving the same email twice? | Community
Skip to main content
January 28, 2016
Solved

Does Marketo Prevent a lead from receiving the same email twice?

  • January 28, 2016
  • 2 replies
  • 3447 views

Hi all:

If a lead has already received an email once from campaign A, and then I try to send the same email from Marketo Sales Insight, will Marketo prevent it from going out?

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by JohnCl9

Hi Jamie,

Marketo will not prevent the email from going out a second time in the scenario you described.

Marketo does make sure that only one email goes to a specific email address if there are duplicates that go through a Send Email flow step in a campaign, and Marketo will prevent an Engagement Program from sending content to a lead if they've received it from any other source in your instance.  Those are the two times Marketo can automatically prevent duplicate content.

John

2 replies

Justin_Cooperm2
Level 10
January 28, 2016

Nope, it won't.

January 31, 2016

Bummer!

JohnCl9Adobe EmployeeAccepted solution
Adobe Employee
January 28, 2016

Hi Jamie,

Marketo will not prevent the email from going out a second time in the scenario you described.

Marketo does make sure that only one email goes to a specific email address if there are duplicates that go through a Send Email flow step in a campaign, and Marketo will prevent an Engagement Program from sending content to a lead if they've received it from any other source in your instance.  Those are the two times Marketo can automatically prevent duplicate content.

John

January 31, 2016

Thanks for the clarification John!