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L
LaurenMc16
Level 4
July 24, 2014
Question

Does behavior score affect lead score?

  • July 24, 2014
  • 2 replies
  • 1081 views
I recently inherited a Marketo instance where the behavior score is decayed upon lack of activity in a certain amount of time. I noticed the behavior score will decrease, but the overall lead score is left untouched. Is the behavior score associated with the lead source? Should it be decreasing as well? Or is this something that is totally seperate?

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2 replies

Josh_Hill13
Josh_Hill13
Level 10
July 24, 2014
You need to check the flow and see if Lead Score is also being decreased. They have to be in the same flow for this to work.

Ok, more clearly:

Trigger = X
Flow =
Behavior Score -10
Lead Score -10

Otherwise Lead Score is NOT decreased automatically. You must always do this on ANY scoring flow. Also, if you ever reset Behavior Score, be sure to also do this:

Change Data Value: Lead Score IS {{lead.Demographic Score}}

so that the Lead Score is properly decreased.
A
Anonymous
July 24, 2014
Lauren, lead score is not automatically affected by behavior - the two are separate entities. You'll need to have flows that decrease both for both to be affected.
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