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A
Anonymous
September 26, 2013
Question

Does anyone use the "Email Link Performance Report" Marketo Provides?

  • September 26, 2013
  • 1 reply
  • 716 views
We ran an A/B test on a newsletter format with quite a few URLs. When we look at our standard metrics results in our "Email Performance Report" version "A" is the  winner. However, when we use the "Link Report for this same campaign not only does  version "B" beat "A" in most every case, but the total number of both links /leads is higher in B vs A.

How can B have a greater number of total clicks/leads than A, if A has more clicks in our standard email performance reports? Even if the numbers don't match, they should still have the highest proportion in the same version for both reports. Can anyone explain why this would not be true?
 
Email Performance Report
Email/Delivered/Opened/Clicked/Unsubscribed
Test A   /53934  /4147     /153       /74
Test B    /53876  /3933     /136       /69
 
Email Link Performance
URL /Sum of Leads /Sum of Clicks
Test A  /222 /239
Test B /313 /437
 
Thanks!
                        
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1 reply

A
Anonymous
September 28, 2013

There could be different reasons.

1.  The total number in the Email Link Performance reports adds the number of leads that clicked on each link, i.e. a lead that clicks on two different links in the same email is counted twice.  The Clicked metric in the Email Performance Report is a unique count of leads that have clicked on any link, i.e. a lead that clicks on two different links is counted only once.

2.  The timeframe filter in the Email Link Performance report is different than the one in the Email Performance report.

TJ

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