Do you need to create a new template for every landing page? | Community
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A
Anonymous
June 26, 2014
Question

Do you need to create a new template for every landing page?

  • June 26, 2014
  • 2 replies
  • 788 views
We are having trouble deciding whether we should create new templates for every landing page because of the SEO that goes along with the code for each template. Any thoughts? 
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2 replies

Josh_Hill13
Josh_Hill13
Level 10
June 26, 2014
This is totally unncessary for most people. What SEO issues do you have that you are considering multiple templates?

Please see my tips:
http://www.marketingrockstarguides.com/seo-for-marketo-landing-pages-1408/

Remember you can insert Tokens in the HEAD code and update those for each Program. You can also embed head code in the template as you need it.

Marketo did finally fix the URL naming last month too.

Another way to handle LP Templates is to use a blank basic one, then add Custom HTML at the child LP. You will still need to update the HEAD and METAs anyway.
    A
    Anonymous
    June 26, 2014
    I agree with Josh.

    Creating a new landing page template for every landing page defeats the purpose of a template.
    The basic one would be a viable option.
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