Do you import leads without email addresses? | Community
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A
Anonymous
April 22, 2013
Solved

Do you import leads without email addresses?

  • April 22, 2013
  • 4 replies
  • 3566 views
A recent thread has led me to wonder how many people are doing this. I do it all the time with tradeshow list imports where some leads may not have provided an email address. I upload them to a Marketo program and then sync to SalesForce and do the de-duplicating from there.

Some Marketo documentation indicates you can't import leads without email addresses, but I've never had a problem. Anyone else?

Of course, I would never import leads without email addresses just to retain them in Marketo only.
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Best answer by Itay_Billet4
We import those leads also. Usually our SDR team complete the email address from other systems (Linkedin, Leadspace etc...).
I think the only problem that can occur is when you have validation rule on "Email missing" in SFDC.

4 replies

A
Anonymous
April 22, 2013
As a salesman, I usually flag these as Bad data and then put them as high priority in the queue for cleansing.

Ian

A
Anonymous
April 22, 2013
@Ian - But if they have a phone number and came to the booth, wouldn't you want them in the system so you can call?
A
Anonymous
April 22, 2013
Depends - if they are a Sales Qualified Lead - definitely - get it in the CRM.

If there are Marketing Qualified, leave it for the nururing program until the next implicit or explicit trigger converts the lead to sales qualified. It comes down to sales and marketing alignment :).

Ian
Itay_Billet4
Itay_Billet4Accepted solution
Level 8
April 23, 2013
We import those leads also. Usually our SDR team complete the email address from other systems (Linkedin, Leadspace etc...).
I think the only problem that can occur is when you have validation rule on "Email missing" in SFDC.
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