Do unsubscribed leads count against your lead count? | Community
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A
Anonymous
May 20, 2015
Question

Do unsubscribed leads count against your lead count?

  • May 20, 2015
  • 2 replies
  • 1950 views

Do unsubscribed leads count against your lead count?

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2 replies

A
Anonymous
May 20, 2015

Correct me if I am wrong, but I think you are referring to your lead allowance within Marketo? It's my understanding that Marketo doesn't count unsubscribed leads as apart of the 'marketable database' in which they charge you for.

    Jenn_DiMaria2
    Jenn_DiMaria2
    Level 10
    May 20, 2015

    How are unsubscribed Leads counted?

    Unsubscribed leads should still count toward your lead database number, as they are considered "known".

    A
    Anonymous
    May 20, 2015

    @Jennifer DiMaria​ is correct. After a bit more research it turns out that unsubscribes, bounces, and duplicates all count to your known database.

      Josh_Hill13
      Josh_Hill13
      Level 10
      May 20, 2015

      Yep.

      See this article for ideas on reducing the size of your database: http://developers.marketo.com/blog/how-to-clean-your-marketo-database/

      Remember, marketo only checks your count during the renewal process, so if you archive unneeded records, this should keep your costs down. Besides, you don't really need non Customer invalid emails hanging around.

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