Do people who use the list-unsubscribe header show up as unsubscribed in email analytics? | Community
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Monica_Wright
Level 2
February 17, 2020
Solved

Do people who use the list-unsubscribe header show up as unsubscribed in email analytics?

  • February 17, 2020
  • 1 reply
  • 7432 views

We have been digging into our unsubscribe sources and noticed a significant amount are coming from list-unsubscribe. For the people who unsubscribe using the list-unsubscribe header,  I am assuming that they are NOT counted in email analytics? I do know  that unsubscribers need to use a form to be counted as an unsubscribe from a specific email asset. (This article is also a good reference.)

 

Thanks for confirming.

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Best answer by SanfordWhiteman

That's correct. These unsubs through list-unsubscribe header will not show up in the native email performance report but as Sanford mentioned you can create a separate smart list to see those unsubscribes.


These unsubs through list-unsubscribe header will not show up in the native email performance report 

They do, though! Somehow this has become received wisdom but it isn't true. Unsubscribes via List-Unsubscribe are counted in the Email Performance Report - notwithstanding the report's other shortcomings.

1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
February 17, 2020

The List-Unsubscribe header is an unsubscribe atttributed to a specific email asset. You can see an Activity Log entry to that effect.

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    Monica_WrightAuthor
    Level 2
    February 17, 2020

    Thanks for such a prompt response. But there is no direct way to report on the people who use list-unsubscribe, correct? We are noticing mostly because we are tracking our unsubscribe pages using hidden fields, and list-unsubscribe is simply those unsubscribed people without those fields.

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    February 18, 2020

    This will give you all email client-driven Unsubscribes (which includes both Unsubscribe and Report as Spam type buttons):

     

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