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Raksha_Rathnam
Raksha_Rathnam
Level 2
March 2, 2018
Question

Do I need Java Placement if Content AI is in Emails?

  • March 2, 2018
  • 2 replies
  • 2001 views

Hello,

We are currently looking to utilize content AI within our email communications. This content will link out to various web pages, whitepapers, etc. Some of the content may even be just links to PDFs hosted on Marketo itself.

In looking at the "Getting Started" documentation it states that JavaScript will need to be deployed into the html of all sites people will be landing on. However, is this step really needed if we're just implementing within emails and not on landing pages or sites? Wouldn't the click itself on the email to get to the consumable content indicate the interest and thus learning for the Content AI algorithms?

Any clarification is helpful!

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2 replies

Dan_Stevens_
Dan_Stevens_
Level 10
March 2, 2018

The javascript is also used - and even more so - for content discovery (Enable Content Discovery - Marketo Docs - Product Documentation) on your site so that it can be included in your emails/landing pages; and for analytics purposes (e.g., top content, top conversions, top content types, etc.).  If you don't include the javascript, no content will exist within the Content-AI UI.

J
Community Advisor
JDNelson1Community Advisor
Community Advisor
March 2, 2018

Yah - this is similar to the munchkin code that you deploy fro Marketo -- the RTP tag is required for RTP (which houses ContentAI)

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