Do field values need to be created in the Marketo database for UTM parameters? | Community
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Christine_LeBla
Christine_LeBla
Level 4
April 30, 2025
Solved

Do field values need to be created in the Marketo database for UTM parameters?

  • April 30, 2025
  • 1 reply
  • 777 views

Hi,

 

I will apply utm_source, utm_medium, utm_campaign to my landing pg link that will be converted to a QR code for people to scan.

Do I have to create new field values in Marketo for each of these utm parameters to support these efforts?

Will be hidden fields in the form.

 

If so, would it be best to create those in our CRM system and then they'd sync down as new field values into Marketo? (using Microsoft Dynamics)

Wondering: does Salesforce have those parameters already built in?

 

Thank you.

Best answer by SanfordWhiteman

Yes, for the fields to be processed upon form fill (or added in Form Editor) they must exist in Marketo.

Yes, you'd typically create them on the CRM side so they're synced automatically.

No, there are no native fields in SFDC that specifically relate to these special utm_* query params.

1 reply

SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
April 30, 2025

Yes, for the fields to be processed upon form fill (or added in Form Editor) they must exist in Marketo.

Yes, you'd typically create them on the CRM side so they're synced automatically.

No, there are no native fields in SFDC that specifically relate to these special utm_* query params.

    Christine_LeBla
    Christine_LeBlaAuthor
    Level 4
    April 30, 2025

    Thank you so much!

    One more question regarding the utm_source...
    I could have direct mailer, but yet, the direct mailer's qr code will make the final lead come through via the landing page.

    Is it better to make a habit of giving such detail for absolute clarity?

    e.g. utm_source=direct_mailers_landing_pg

     

    To show that they worked together?

    Would like to follow best practices.

     

    Thank you.

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    May 1, 2025

    I wouldn’t use the page as the source (otherwise we’d always end up using that).

     

    Typically I’d use utm_medium=directmail or utm_medium=postcard, utm_source=directmail (if there’s nothing more specific) or utm_source=4color or something like that.

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