Discrepancy with leads from email campaign results and smartlist | Community
Skip to main content
A
Anonymous
June 4, 2013
Question

Discrepancy with leads from email campaign results and smartlist

  • June 4, 2013
  • 1 reply
  • 573 views
Why doesn't the leads from the results of my email campaign match the leads that I get from creating a smartlist with the "Was Delivered Email" filter?
This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

1 reply

A
Anonymous
June 4, 2013
There are different factors that can cause this, but the main reason is that not all email servers respond back to Marketo's servers that they email has been delivered. If Marketo is updated with an "Open Email" or "Link Clicked" activity then it will infer that the email was delivered, which is why the email will show as opened when looking at the email campaign results. But when you create a Smart List with the "Was Delivered Email" filter, you are ignoring the "Infered" delivered when someone opens an email (or clicks a link in the email).
Terms & ConditionsAccessibility statement

Loading footer...