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A
Anonymous
April 1, 2015
Solved

Disable Cookies / Tracking on Marketo Landing Page and Form

  • April 1, 2015
  • 5 replies
  • 2879 views
I have a landing page and form that are only used internally, but the team will be entering prospect or customer information into the form to be sent to a partner. What's the best way to turn off cookies so I don't have incorrect data overwriting existing CRM data?
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Best answer by SanfordWhiteman
@Carissa C -- I think @Bruce J is also alluding to this -- is it possible that you're confused about what cookies do/don't do with respect to the Marketo back end database?

Even with cookies all disabled, a simple form submit will update a Marketo Lead record, and in turn update your CRM.  That's kind of the intent of filling out a form!

If you want to use a form without any risk of clobbering an existing lead, you'd have to ensure that you don't update any "real" Marketo fields but rather placeholder fields like pendingEmail, pendingLastName, etc.  We do something like this when a user tries to update their own info, putting it in a quarantine of sorts (but this is done on the SFDC side).

5 replies

Josh_Hill13
Josh_Hill13
Level 10
April 1, 2015
just turn off prefill on the form and form fields.

 
Bruce_Jeffers
Bruce_Jeffers
Level 4
April 1, 2015
@Carissa -- will the team be entering email addresses of any leads that currently exist in your database?

In other words, are you worried that this new form will overwrite data on some existing leads....which you don't want to happen?
Dan_Stevens_
Dan_Stevens_
Level 10
April 1, 2015
You should also remove the munchkin code from the landing page so that the person entering in the lead data doesn't get identified/tracked for future activity (visiting website, etc.) as the last one he/she entered - since he/she will be associated with the last lead entered.
SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
April 2, 2015
@Carissa C -- I think @Bruce J is also alluding to this -- is it possible that you're confused about what cookies do/don't do with respect to the Marketo back end database?

Even with cookies all disabled, a simple form submit will update a Marketo Lead record, and in turn update your CRM.  That's kind of the intent of filling out a form!

If you want to use a form without any risk of clobbering an existing lead, you'd have to ensure that you don't update any "real" Marketo fields but rather placeholder fields like pendingEmail, pendingLastName, etc.  We do something like this when a user tries to update their own info, putting it in a quarantine of sorts (but this is done on the SFDC side).
A
Anonymous
April 2, 2015
Thanks, all. I think to be on the safe side I will create some non CRM fields (I was originally trying to avoid this extra step, but if it's the best way that's fine).
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