Differences in Marketo Webinar Partner Integrations? | Community
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John_Wolf1
Level 3
May 17, 2013
Question

Differences in Marketo Webinar Partner Integrations?

  • May 17, 2013
  • 5 replies
  • 1503 views
We are re-evaluating which webinar partner we use, and my job is to report back on any differences in the effectiveness in which they integrate with Marketo. I've used GoToWebinar and Webex and both worked fine. Any experience with other partners?
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5 replies

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Anonymous
May 17, 2013
Subscribing to this.... Curious about the exact same thing. 
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Anonymous
May 17, 2013
We use WebEx and it seems to work fine. However, I have heard that out of all the event partners GoToWebinar has the best integration. It seems to report post-webinar results back to Marketo much more quickly than WebEx--literally a difference of minutes versus up to a day.
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Anonymous
May 17, 2013
We use WebEx as our integration partner. While I am generally satisfied (this is a heck of a lot easier than processing manually) my one sticking point is that I have never had a lot of confidence in the lead status updates when it comes to attendance tracking.

The discrepancies between the number of people that join the WebEx conference and the number of people in the campaign who appear as "Attended" and "No Show" are simply too high for comfort.
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Anonymous
May 18, 2013
Curious if anyone has used the Adobe connector too?   I'm not feeling the love on Webex, so thinking it's going to be between GTM and Adobe.  
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Anonymous
May 22, 2013
We have used GTM, Adobe connect, ON24 and Webex.  They all work pretty similarly.  We had to use all systems for a short period of time as we went through multiple acquisitions relatively quickly.  Each company was using a different solution.  Right now we use Adobe Connect for smaller webinars, and ON24 for bigger webinars.  The biggest thing is just getting used to them.  
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