Difference of Leads in Marketo | Community
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A
Anonymous
February 8, 2016
Question

Difference of Leads in Marketo

  • February 8, 2016
  • 2 replies
  • 1600 views

Hi All,

Recently I deployed a campaign where 3585 leads were qualified in which 29 leads were blocked  so the total sent should be 3556, but when I see reports I can see only 3479 as sent is there a way to find out why rest of them were not sent?

Regards,

Appachu

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2 replies

Grégoire_Miche2
Grégoire_Miche2
Level 10
February 8, 2016

Hi Appachu,

I would bet for duplicate email addresses in the 3556. If Marketo finds duplicate, it will only send the email to one for them.

-Greg

    A
    Anonymous
    February 8, 2016

    Hello Appachu Shaw​!

    Grégoire is correct. Marketo will automatically avoid sending the email twice to the same email address to ensure you don't overwhelm your leads with the same content more than once.

    In order to check which leads didn't receive it you can create a smartlist with the same criteria as previously and add filter such as 'not was sent this specific email' as well as is not unsubscribed, blacklisted etc etc'. You should be left with the lead that weren't sent the email but didn't get excluded because of being blocked.

    Josh_Hill13
    Josh_Hill13
    Level 10
    February 8, 2016

    It's also possible the data shifted and reduced the number who qualified, either through email fields or other reasons. The count is only valid at the time you ran it or at the time the batch executed.

    A
    Anonymous
    February 9, 2016

    Hi All,

    Thank you for your answers, is there a way to filter out duplicate leads while setting up a smart campaign?

    Grégoire_Miche2
    Grégoire_Miche2
    Level 10
    February 9, 2016

    Hi Appachu,

    No, not really, since if you use the "possible duplicate" filter them, you will filter out both duplicates, not just the second one.

    You need to cleanse them beforehand.

    -Greg

    A
    Anonymous
    February 9, 2016

    Hey Greg,

    Thank you for the info

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