Difference in Email Performance Report and Stats of campaign | Community

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Difference in Email Performance Report and Stats of campaign

Forum|Forum|1 year ago
July 12, 2024
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Recently I checked Email Performance Report 12 hours after scheduling of a campaign. It was delivered to X no of persons. Then I checked the Stats Smart list in my campaigns for delivered people. There the no of people showing were 30 less than Email performance report. What could be the possible reason for difference in stats?

Marketo

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Best answer by uditmathur

Hi @yakshisharma ,

There are many threads referencing this issue you can go through this for a possible explanation.

You can also reference this article for understanding. https://nation.marketo.com/t5/knowledgebase/smart-list-results-do-not-match-email-performance-report-numbers/ta-p/299451

Hope this helps.

Community Advisor

Accepted solution

Community Advisor

Hi @yakshisharma ,

There are many threads referencing this issue you can go through this for a possible explanation.

You can also reference this article for understanding. https://nation.marketo.com/t5/knowledgebase/smart-list-results-do-not-match-email-performance-report-numbers/ta-p/299451

Hope this helps.

yakshisharmaAuthor

Level 2

@uditmathur - Thank you for the solution