Skip to main content
P
Parvej_Ahemad
Level 2
January 21, 2020
Question

Difference between "mkto-unsubscribe" link click and "Unsubscribe" metric numbers

  • January 21, 2020
  • 2 replies
  • 2700 views

After data download from Marketo, I have noticed that "mkto-unsubscribe" link clicks are much more higher than the "Unsubscribe" metric numbers, I want to understand which is the correct unsubscribe number and what is the difference between these two.

    This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

    2 replies

    Abhishek_Chand2
    Abhishek_Chand2
    Level 4
    January 21, 2020

    Are you considering just clicking on the link as unsubscribe? or some has to confirm to unsubscribe from your email? number of clicks are more because of the bots clicking on all the links in your email.

    Abhishek Chandra
      SanfordWhiteman
      SanfordWhiteman
      Level 10
      January 21, 2020

      They're both "correct" - they measure different things.

      Clicking the link doesn't mean you submitted the form, and mail scanners pre-click every link in your email, so there doesn't have to be a human involved at all.  

      And filling out the form isn't the only way to Unsubscribe. There's also the List-Unsubscribe angle (the "Unsubscribe" button offered in email clients sends an email to the List-Unsub address under the hood, no form is used).

        P
        Parvej_AhemadAuthor
        Level 2
        January 21, 2020

        Thank you, it makes sense. so just to reconfirm, Unsubscribe metric numbers are consolidated numbers from all the "Unsubscribe" platforms/options, correct?

        SanfordWhiteman
        SanfordWhiteman
        Level 10
        January 21, 2020

        Correct.

        Terms & ConditionsAccessibility statement

        Loading footer...