Difference between clicks on email performance report and clicks on email link performance report | Community
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December 10, 2018
Question

Difference between clicks on email performance report and clicks on email link performance report

  • December 10, 2018
  • 1 reply
  • 3657 views

Hello beautiful Marketo's members,

I have a problem with statistics in email reports for my newsletter

In my email performance report I can see 399 clicks for my last newsletter. The "clicks" on this report means as marketo says : "people who clicked at least one link in this email"

The problem is that in my email link performance report I don't see these 399 clicks :

So I don't understand, what does it mean ? What's the difference between these statistics ?

In email link performance report, Marketo indicate that "clicks" is :"number of links clicked" and "people" : "number of people who clicked the link".

Thank you for the help !

Marie-lou

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1 reply

SanfordWhiteman
Level 10
December 10, 2018

Please read my comments on this recent thread: Unique Opens & Clicks

They will shed some light.