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August 12, 2016
Question

Designate tracking pixel to certain places

  • August 12, 2016
  • 1 reply
  • 2612 views

I understand that in order for Marketo to track an email opened, user needs to right click and download images which then download the 1x1 pixel bug that is later used to build the pre-canned reports. Do you have control over where the pixel gets placed?

Also, if you create anchor links within the email, check "track link" but don't include mkt_tok, how does that funnel into reporting? Does it get tracked at all?

What are the best practices in using anchor text in emails?

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1 reply

SanfordWhiteman
Level 10
August 12, 2016

I understand that in order for Marketo to track an email opened, user needs to right click and download images which then download the 1x1 pixel bug that is later used to build the pre-canned reports. Do you have control over where the pixel gets placed?

It gets inserted automatically before the end of the body.  I don't think you can change that -- why would you want to?

Also, if you create anchor links within the email, check "track link" but don't include mkt_tok, how does that funnel into reporting? Does it get tracked at all?

If your browser doesn't open to the click tracking domain, nothing is tracked.

September 13, 2016

I'm getting a tracking error where the 1x1 pixel is being blocked by our virus scanning software, so opens are not being tracked at all. What's been noticed is that the pixel appends after the body of the email, could we move it to the head or title of the code? Does that matter? Wanting to test and see if it makes a difference

SanfordWhiteman
Level 10
September 14, 2016

Images cannot load from HEAD.

If you moved the pixel up higher, it would look *more* like it's trying to affect visual layout, not less.

Is your software blocking the email as a virus, really? Or as a privacy intrusion (which it basically is, no matter how useful)?