Deployments: How to throttle/flow rate your email campaigns? | Community
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Anonymous
October 21, 2015
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Deployments: How to throttle/flow rate your email campaigns?

  • October 21, 2015
  • 2 replies
  • 5111 views

Hello all

How do you throttle (or flow rate) your deployments at 5k per hour, for example? It is important to us to throttle our campaigns especially when we have a large volume as this helps from a deliverability perspective.

Most ESP's offer this however from my understanding this cannot be done in Marketo? Is this correct?

Thanks

Joel

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Best answer by JohnCl9

Hi Joel,

There isn't an automatic throttle in Marketo.  You would need to have separate lists of 5k each and use choices in your flow steps to send to each list separated by wait steps, or you can use separate campaigns like Mike suggests.

You can also use the Random Sample feature instead of separate lists.  This would work by adding a choice to your Send Email flow step and then saying "If Random Sample is (some percentage of your total leads for the campaign(ex. 50 if you have 10k leads)) > send email (email name), otherwise "do nothing".

You'd then use a wait step and a Remove From Flow step with a choice that says "If was sent email > Remove from flow".  This will remove all leads that have already been sent the email, and you can continue the flow with another Send Email flow step that has another choice and random sample combination.  Does that make sense?

John

2 replies

Mike_Reynolds2
Mike_Reynolds2
Level 10
October 21, 2015

The way to do this would be to break up your audiences into multiple chunks and then schedule different campaigns to do each of the staggered sends.

J
Adobe Employee
JohnCl9Adobe EmployeeAccepted solution
Adobe Employee
October 21, 2015

Hi Joel,

There isn't an automatic throttle in Marketo.  You would need to have separate lists of 5k each and use choices in your flow steps to send to each list separated by wait steps, or you can use separate campaigns like Mike suggests.

You can also use the Random Sample feature instead of separate lists.  This would work by adding a choice to your Send Email flow step and then saying "If Random Sample is (some percentage of your total leads for the campaign(ex. 50 if you have 10k leads)) > send email (email name), otherwise "do nothing".

You'd then use a wait step and a Remove From Flow step with a choice that says "If was sent email > Remove from flow".  This will remove all leads that have already been sent the email, and you can continue the flow with another Send Email flow step that has another choice and random sample combination.  Does that make sense?

John

Dan_Stevens_
Dan_Stevens_
Level 10
October 21, 2015

I actually heard previously that Marketo does in fact do some throttling of larger email sends.  If I come across it, I'll post it here.

A
Anonymous
October 22, 2015

Thanks Dan, I think that would be a post many people would like to see, so by all means let me know when you do!

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