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Christian_Tovar
Christian_Tovar
Level 3
October 16, 2018
Question

Demographics Reporting

  • October 16, 2018
  • 3 replies
  • 2057 views

Hello,

Does Marketo have the capability to pull a report together based on demographics?

I have the custom fields in my database but not sure if I can pull a report that filters email performance based on address, age, etc...

Thanks!

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3 replies

Grace_Brebner3
Grace_Brebner3
Level 10
October 16, 2018

If you have segmentation set up for these key demographics, you can add "Group by Segmentation" in the set up of an email performance report to show some of these details

Anne_Angele1
Anne_Angele1
Level 3
October 16, 2018

As Grace mentioned, you can use segments to group your email report, which is handy if you're reporting on the same thing consistently and need to view the performance of multiple segments. You are also able to use a smart list on an Email Performance Report if you'd like to create a very narrow demographic (e.g. 20-somethings living in zipcode 90210 who have made a purchase in the last 6 months).

Gerard_Donnell4
Gerard_Donnell4
Level 9
October 16, 2018

Hi @Christian Tovar​,

Do you have Marketo Revenue Explorer? This could be done in that very easily.

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