Question
Deliverability Tool
Hi all,
I'm just diving into Marketo and would like to check the spam score and how the email will look like using different devices. From what I am told the Deliverability tool can do that, although I'm not entirely sure how. Is there a step by step guide to using this tool and what are the benefits? I think right now it's appearing as the IBM tool.
On another note have the DKIM set up, SPF set up for the domain we're sending the email out from, the email itself has been drafted and approved, smart list and numbers have been confirmed, we're on a shared IP (not sure if that matters) - just a little lost at what to do next before scheduling. Does anyone have some best practices when it comes to achieving high deliverability rate? Like doing A/B testing before hand? Or perhaps a checklist of things to accomplish before scheduling a campaign?
I'm just diving into Marketo and would like to check the spam score and how the email will look like using different devices. From what I am told the Deliverability tool can do that, although I'm not entirely sure how. Is there a step by step guide to using this tool and what are the benefits? I think right now it's appearing as the IBM tool.
On another note have the DKIM set up, SPF set up for the domain we're sending the email out from, the email itself has been drafted and approved, smart list and numbers have been confirmed, we're on a shared IP (not sure if that matters) - just a little lost at what to do next before scheduling. Does anyone have some best practices when it comes to achieving high deliverability rate? Like doing A/B testing before hand? Or perhaps a checklist of things to accomplish before scheduling a campaign?