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Jeremy_Bosch2
Jeremy_Bosch2
Level 2
December 6, 2013
Question

Deliverability Issues

  • December 6, 2013
  • 3 replies
  • 1791 views
I am new to Marketo and have noticed a signifcant drop in deliverability in subsquent email blasts to the same list of leads.  These are people who have opened and clicked through previous emails, and haven't unsubscribed.  Any suggestions or tips, or potential areas to troubleshoot on this issue?
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3 replies

A
Anonymous
December 6, 2013
Jeremy

Are they seeing similar or different content?


Jeremy_Bosch2
Jeremy_Bosch2Author
Level 2
December 6, 2013
Hi Richard,

There is new content in each subsequent email. 
A
Anonymous
December 9, 2013
Hello Jeremy,

You might want to contact our support team. We have deliverability experts on the Support Team, and if they can't help, they can escalate you to the Privacy Team. There are a lot of reasons your deliverability can change when you switch providers, anything from needing to establish a new reputation to having issues with data migration. Similarly, not every provider measures things exactly the same, so sometimes the numbers look different because they're actually measuring different things. Support is a good place to start to try to determine exactly what factors are at play for you.
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