Deliverability for email in foreign language | Community
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A
Anonymous
February 19, 2014
Question

Deliverability for email in foreign language

  • February 19, 2014
  • 2 replies
  • 999 views
We would like to send an email out in Russian (the subject line and body copy). Any advice or information regarding this?

We are on a dedicated IP and all of our other emails send in English. We would use the same sender name but not sure if the foreign characters in the email would set off spam triggers. Any advice?
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2 replies

A
Anonymous
February 19, 2014
We send in foreign languages globally on our emails using dynamic content segments. As long as you have DKIM & SPF set-up you will be fine if you are emailing opt-in users. :)
A
Anonymous
February 19, 2014
Also make sure all of the lead information is entered correctly. We send a lot to Russian clients and came across the issue with Marketo fields not recognizing non-english characters. 

Here's the link to having them set up correctly:
https://community.marketo.com/MarketoArticle?id=kA050000000Kyt1CAC
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