Deleting Unsubscribes

Forum|Forum|10 years ago
July 23, 2015
5 replies
4880 views

I am looking to clean up our database and had a question about deleting leads that have unsubscribed. I want to confirm within the community that if I delete emails out of our database with a "true" unsubscribe value that a lead with that same email address will not be recreated after it is deleted.

Thank you!

Marketo

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Anonymous

You can confirm with support, but Marketo keeps a record of all unsubscribes for you in the event that records are deleted and then recreated at a later date. The "new" record will be unsubscribed.

Josh_Hill13

Level 10

Yes, there is a durable unsubscribe. If you delete a lead, Marketo keeps a table such that if the lead fills in a form, they are automatically unsubscribed until they take an action to re-sub.

So the lead CAN be recreated if it returns via SFDC, Form Fill, or Import. It will just be unsubbed.

Elliott_Lowe1

Level 7

We have a smart campaign that changes the Unsubscribed field value from 'true' to 'false' if a lead submits a new form (i.e opt-in). This will override the durable unsubscribe if a deleted lead is re-created via a form submission.

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alex.stanton

Level 7

This post gives you some information about the Durable Unsubscribe and how it works.

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Anonymous

Thank you all!