Delaying Emails in nurtures/campaigns a certain amount of days when recieving another email outside of the campaign | Community
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RockyKimm1
Level 1
September 20, 2023
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Delaying Emails in nurtures/campaigns a certain amount of days when recieving another email outside of the campaign

  • September 20, 2023
  • 1 reply
  • 1555 views

I am running some nurture content in smart campaigns because we have a lot of rules and unique scoring that work better in campaigns then in nurture streams. Regardless of being ran in a smart campaign or nurture stream I haven't seen a solution for this, but I am looking for a way to delay an email  in the smart campaign from being sent out "x" amount of days when a person gets an email from any other campaign that's already active and running.

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Best answer by Darshil_Shah1

You can update a custom date field for the person with {{system.date}} + X days in your campaign's flow, and set the batch campaign that sends the subsequent email so that it looks for this field's value being in the timeframe of today. If you're creating multiple batch campaigns that send the next emails based on the previous email (simulating a nurture email series), then in each send campaign, you should update this custom field with {{system.date}} + X days after sending the email, and also include filters in each campaign's smart list so people whose custom field's value is in today's timeframe and were sent the previous email in the series in past X days qualify for it. This assumes that X < 90 days as Send Email activities are only preserved for a period of 90 days per Marketo’s retention policy.

1 reply

Darshil_Shah1
Community Advisor and Adobe Champion
Darshil_Shah1Community Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
September 20, 2023

You can update a custom date field for the person with {{system.date}} + X days in your campaign's flow, and set the batch campaign that sends the subsequent email so that it looks for this field's value being in the timeframe of today. If you're creating multiple batch campaigns that send the next emails based on the previous email (simulating a nurture email series), then in each send campaign, you should update this custom field with {{system.date}} + X days after sending the email, and also include filters in each campaign's smart list so people whose custom field's value is in today's timeframe and were sent the previous email in the series in past X days qualify for it. This assumes that X < 90 days as Send Email activities are only preserved for a period of 90 days per Marketo’s retention policy.

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