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A
Anonymous
August 19, 2015
Question

Definition of statistic terms

  • August 19, 2015
  • 2 replies
  • 1471 views

Hi,

I´m  looking for a page/link  where I can have a definition of the statistic terms that Marketo is using, need it  when I look up my e-mail sendoutstat.  Anyone knows  where to find it? I want to know what engagement stans for. Anyone?

Many thanks, Stina

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2 replies

A
AlokRa4
Level 10
August 19, 2015

Hi Stina,

If by statistic terms you mean the terms such as Emails Sent, Delivered and so on...for email performance report, you can hover over the term and look at what it means. E.g. Sent = Leads with at least one attempted delivery.

Hope this helps!

A
Anonymous
August 19, 2015

Hi,

When I hover over engagement I still recieve no additional info what engagement actually means. I just want to know what the term means?

Many thanks, Stina

A
AlokRa4
Level 10
August 19, 2015

This is the average engagement score on scale of 0 - 100 over time. Engagement score is based on program status rather than on email clicks when programs are used as content in streams. There's more detail in the following links

Understanding the Engagement Score - Marketo Docs - Product Docs

The Engagement Dashboard - Marketo Docs - Product Docs

Hope this helps!

A
Anonymous
August 19, 2015

Hi,

Helpful,

thx a lot!

Stina

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