Default Program and Engagement Program | Community
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A
Anonymous
June 10, 2014
Question

Default Program and Engagement Program

  • June 10, 2014
  • 4 replies
  • 2416 views

I see we can use default Program to do Nurturing (with Smart Campaign + Smart List)

What is the reason we use Engagement Program? Which is Engagement Program advantages?

Could you show me some case studies?

I'm newbie with Engagement Program ;-)

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4 replies

A
Anonymous
June 10, 2014

Hi Nam,
hard to describe in one sentence but the engagement programs are focused to build different streams with a lot of emails to qualify the customer.

But just let me link to Josh:
http://www.marketingrockstarguides.com/how-to-use-marketo-engagement-programs-850/
http://www.marketingrockstarguides.com/lead-nurturing-marketo-1156/

Just read the two links and you will understand it ;)

Best regards

Steffen

A
AlokRa4
Level 10
June 10, 2014
Hi Nam,
 
Though we can use the default program for nurturing, it still requires more effort to distribute and design the flow of content. Engagement programs reduce this effort. The advantage is that you can focus on creating better content, and let the system worry about distribution. Here's how it's "Smart Streams" can engage better.

Hope this helps!
A
Anonymous
June 10, 2014
Thanks Alok and Steffen
Josh_Hill13
Josh_Hill13
Level 10
June 10, 2014
Thanks Steffen. Try this slide too as it explains some key differences that Nam noted.

http://www.slideshare.net/jdavidhill/marketo-engagements-and-drip-nurturing-boston-user-group-dec-10-2013
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