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A
Anonymous
February 19, 2013
Question

Data Enrichment Services

  • February 19, 2013
  • 3 replies
  • 1064 views
Hi community members, 

I've recently started to set up segmentations in our database and I'm looking to enrich our database with industry information (based on company fields). Have any of you used mass data enrichment services that you'd recommend? Obviously price is a big factor, since we're talking 100k+ records...

And on another note, how do you move forward and capture all the data you need for segmentation without asking it through forms (I'm already using progressive profiling). Are there any services that enrich data upon form submit?

Thanks

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3 replies

Josh_Hill13
Josh_Hill13
Level 10
February 20, 2013
Yes, you can try ReachForce which Marketo uses.

I have detailed Data.com instructions, although I don't recommend their data. InsideView or Zoom might help. 

http://www.marketingrockstarguides.com/how-to-use-data-com-with-marketo-269/
Cecile_Maindron
Cecile_Maindron
Level 10
February 20, 2013
if you know a vendor for EMEA I'm interested (especially for UK, Germany & France)
A
Anonymous
December 6, 2013
Hi Dan,

Were you able to solve your data enrichment needs?  I manage InsideView's marketing solutions. We launched a few months ago our automated lead enrichment solution with Marketo.  I would be happy to show you how the product works. Let me know if I can help.  

Here is a overview of our solution on Launchpoint:

Thanks.

Nirav Bisarya
Product Manager


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