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September 5, 2013
Question

data.com clean feature

  • September 5, 2013
  • 4 replies
  • 1000 views
Has anyone used the data.com clean feature to clean up you data in Marketo and SFDC?  If you so, any insights for pro and cons would be greatly appreciated

Thank you!
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4 replies

September 5, 2013
We are using it, but its match rates are pretty low on individual leads.  We primarily are using it for normalizing and appending our Account records.  There are a several disussions about data.com on the Community that may be helpful.  Have you looked at ReachForce?

Anyone using Data.com in SFDC?

Second call for experience with Data.com

Do you standardize company names?


September 5, 2013
Hi Elliott,

This is great and very helpful. I will review the links.  We are doing some review for ReachForce.

Thank you,
Carlyn
September 5, 2013
We went with Insideview lead append. The match rate was higher than data.com. We've been happy with it.
September 5, 2013
Thank you Sierra.