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Jekaterina_Cunn
Level 2
January 21, 2015
Question

Customized cadence in Engagement program?

  • January 21, 2015
  • 4 replies
  • 2179 views
Hi,

I am setting up a nurture program using engagement program and need to send emails not on specific days of the week but rather like this:
day 0 - email 1
day 5 - email 2
day 8 - email 3
day 17 - email 4
day 23 - email 5
etc etc
Is it possible to set this up?

Thanks!
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4 replies

P
pierceu25628284
Level 7
January 21, 2015
It is possible to setup a cadence like this, but if you want that kind of a cadence I would not recommend using an engagement program but just a regular program type.
    Kristen_Malkov1
    Kristen_Malkov1
    Level 7
    January 21, 2015
    It's a struggle I've encountered myself! Maybe it should be an idea as an engagement program enhancement. :)
    Josh_Hill13
    Josh_Hill13
    Level 10
    January 22, 2015

    It is easier to use wait steps in a regular campaign flow. It may be possible to use multiple streams and bounce leads around, but it'll be messy.
     

    See my review of this issue here:
    http://www.slideshare.net/jdavidhill/marketo-engagements-and-drip-nurturing-boston-user-group-dec-10-2013

    A
    Anonymous
    May 16, 2015

    Following....trying to solve this myself using an Engagement Program instead of a regular drip but  would love to bounce ideas off of someone if the way I've setup it doable or not. Here's my post: Engagement strea cadence for day 1, day 5, day 10, etc

    A
    Anonymous
    May 20, 2015

    I had this exact challenge and I solved it by creating Triggered Smart campaigns.  Filling out the form on our website is the trigger that starts the flow.

    Here's how I set it up:

    We have three free trial options so I created three smart campaigns with associated emails and forms.  Only email #1 is different and 2-5 are identical for all three campaigns.

    Here's the "Flow"

    1. Send email #1

    2. Wait 1 hour

    3. Send email #2

    4. Wait 2 days

    5. Send email #3

    6. Wait 3 days

    7. Send email #4

    8. Wait 2 days

    9. Send email #5

    I was frustrated with the inflexibility of their traditional "Nurture" campaign set up but this works exactly how I want it to.  Hope this helps!

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