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A
Anonymous
August 24, 2015
Question

Customize Unsubscribe Link by brand?

  • August 24, 2015
  • 3 replies
  • 1567 views

Our organization has multiple divisions that are branded separately, however we currently only have one global unsubscribe link for all divisions (with the main brand). Does anyone have any insight on ways to customize the global unsubscribe link to:

a. Send users to an appropriately branded unsubscribe landing page

b. Not change each email to operational 

If you have multiple brands within the same instance of Marketo, how do you deal with unsubscribes?

Thanks!

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3 replies

Josh_Hill13
Josh_Hill13
Level 10
August 24, 2015

I believe there are earlier threads on this, however, I'm not sure they all came through. Try searching for "subscription management"

It depends:

  • Workspaces - if you use this solution by Brand, then it is easy to setup a separate page and have all the WS emails point there. Just make sure you remove the Admin > Email unsubscribe text.
  • No Workspaces - Email Templates are separated by Brand as are Unsub Pages. Be careful with your naming scheme so people know which ones to use.
  • No Workspaces - just point everyone to one giant page.
    A
    Anonymous
    August 24, 2015

    Thanks, Josh. Do you know of any good articles that explain workspaces and how to use them? Also, when you say use email templates separated by brand, how does that customize the unsub link if the main admin goes to a single url?

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    August 24, 2015

    What Josh said, plus also consider a single segmented Landing Page using a synthetic segment like "Brand."

    Then access the same landing page like

         pages.example.com/unsubscribe.html?Brand=example

         pages.example2.com/unsubscribe.html?Brand=example2

    Justin_Norris1
    Justin_Norris1
    Level 10
    August 25, 2015

    Kathleen Oliver​

    Given that with different brands you probably also have different branded templates, probably the easiest thing to turn off the default unsubscribe link and insert a custom unsubscribe link to a different page for each brand in your templates as Josh mentioned.

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