Customer Love Week: What is your Favorite Valentine's Day Marketing Campaign? | Community
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A
Anonymous
February 5, 2016
Question

Customer Love Week: What is your Favorite Valentine's Day Marketing Campaign?

  • February 5, 2016
  • 19 replies
  • 3912 views

From the Hallmark Campaign to the Red Velvet oreos, what has been your favorite Valentine's Day Marketing Campaign?

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19 replies

A
Anonymous
February 10, 2016

I think the new Oreo flavour will be 50/50 with customers but I think it is clever marketing idea

Joe_Reitz
Joe_Reitz
Level 8
February 10, 2016

as a gamer (nerd), Bungie's Crimson Doubles tourney in Destiny. Got a pretty cool email from them baiting me back into playing the game with my co-conspirators.

plus, it's kind of anti-valentines... Which I applaud.

If it doesn't look cool, you're probably doing it wrong.
Aslihan_Ayan_Ha
Aslihan_Ayan_Ha
Level 6
February 10, 2016

Mustang Speed Dating  

Speed Dating Prank | 2015 Ford Mustang - YouTube

    A
    Anonymous
    February 10, 2016

    Even if its part of a bigger campaign I thing that the Deadpool romantic trailer and poster are pretty good

      Valerie_Armstro
      Valerie_Armstro
      Level 9
      February 10, 2016

      Lattice Engines had a great one last year.  If I remember correctly, the subject line of the email I received was: Score this Valentine's Day.  It was a bit startling at first to see that in my company mailbox, but it got my attention!

      Show Your Leads Some Love - Lattice Engines Blog​

      A
      Anonymous
      February 10, 2016

      The Deadpool commercials have stuck out in my mind.

        A
        Anonymous
        February 10, 2016

        One year at Summit, Egencia talked about a campaign they ran every Valentine's Day week that served as a Customer Appreciation Week. They offered promos every day of the week (similar to what Purple Select is doing, in a way), gave away gift cards, and used it as a way to cookie all of their customers collect customer data like birthdays. I thought these campaigns were so smart! Cate Vanasse​, are you still running programs like this?

          Crystal_Anderso
          Crystal_Anderso
          Level 2
          February 10, 2016

          A few years back, Uber did a great Valentine's day campaign. Stuck with me all this time. #RomanceOnDemand - YouTube

            Marcia_Kerber
            Marcia_Kerber
            Level 3
            February 10, 2016

            I remember that one too...

            Marcia Kerber
            Ashleigh_Davis
            Ashleigh_Davis
            Level 2
            February 10, 2016

            Is it bad that, as a marketer, I cannot even think of one Valentine's Day campaign. I think my Valentine's Day mushy genes are broken.

            Chris_Saporito
            Chris_Saporito
            Level 7
            February 10, 2016

            This might be a very local thing but White Castle does a Valentine's campaign that allows people to make reservations at the fast-food restaurants for Valentine's Day dinner!

            Marcia_Kerber
            Marcia_Kerber
            Level 3
            February 10, 2016

            I agree with Ashley Ayan - I loved the Mustang - Speed Dating commercial

            Marcia Kerber
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