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June 27, 2013
Question

Custom URLs for Partners

  • June 27, 2013
  • 2 replies
  • 753 views
We want to create custom URLs for each of our partners to track what traffic they are driving to our content. The URLs are going to be mainly used on print materials so query string parameters would be awful (we need people to be able to simply copy the URL). Is there a way to give each of our partners their own unique URL so we can track each of them independently? Anyone else doing this with their channels?
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2 replies

June 27, 2013
Export your list with PURLs: http://community.marketo.com/MarketoArticle?id=kA050000000L4C9CAK

We do this for DMs and even use our custom shortened URL.
June 28, 2013
You can also use the URL builder, but would need to pull in a hidden field to add the partner value. Then create a trigger smart campaign to track all clicks from each partner page.