Howdy Ya'll,
Has anyone used UTM"s to manage unsubscribes by products? We have multiple domains in one instance, and we want a single unsubscribe page for each company product so that if they are unsubsribed from product A by brand A they are still qualified to receive emails from product B by Brand B.
Has anyone achieved this in a scalable manner?
But for achieving the above scenario. you have to create multiple unsubscribed fields, 1 for each business unit.
You don't need multiple subscription fields. It might seem easier to manage in the Marketo UI if you do it w/separate fields, at least at first, but as the number of possible subs increases a single multivalued field becomes more practical.
Also, a single segmentation won't work, since the same person can only be in one segment at a time, and the explicit requirement here is that someone can be unsub'd from one and sub'd to another. You could use multiple segmentations though, if you have enough to spare.
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