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August 6, 2014
Question

Custom Alerts

  • August 6, 2014
  • 2 replies
  • 702 views
We are setting up custom news alerts on our website where a subscriber can create an alert based on some fields to send them an email with the information (like Google alerts). Is there a way we can hook this up to Marketo so that we are able to track what people are receiving and/or clicking on and opening?
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2 replies

August 7, 2014
Do you mean that you are having people indicate their interests like in a "preference center" form and then sending them a personalized emails from Marketo based on their interests?


August 7, 2014
Yes, but each subscriber will be able to customize their interests using a serach field and drop-down fields.