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Julia_Gorman
Julia_Gorman
Level 1
April 7, 2020
Question

CRM Plug-Ins for Marketo Database

  • April 7, 2020
  • 1 reply
  • 1557 views

My company is currently using Marketo’s lead database as our CRM tool and wanted to explore potential plug-ins to expand the CRM capabilities. Are there any suggestions for plug-ins that would ease the hand-off of leads from marketing to sales?

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
April 7, 2020

Marketo just... isn't a CRM. Not even close really.

 

And you're not going to find anything that can make Marketo act convincingly like a CRM, because the data model simply doesn't work.

 

The power of Marketo re: CRM is its native integrations with CRMs like SFDC & Dynamics, and potentially (emphasis on potentially) a custom integration with another CRM platform using the Marketo API + that other product's API.

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