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A
Anonymous
December 11, 2017
Question

CRM integration

  • December 11, 2017
  • 2 replies
  • 1530 views

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2 replies

Josh_Hill13
Josh_Hill13
Level 10
December 11, 2017

Please be more specific.

A
Anonymous
December 11, 2017

How to use marketo report to calculate ROI, for example, by opportunity influence analyser, we could understand how different opportunities are touched throughout the deal. Is there any other way/ any other report in Marketo to calculate ROI?

How marketo - Salesforce CRM integration could help to calculate ROI?

In my company, we just got a new marketo instance. So, finding it difficult to understand how to leverage marketo report or salesforce integration in terms of ROI of campaigns.

Thanks!

Trevor_Parsell
Trevor_Parsell
Level 5
December 12, 2017

Hey Sagorika,

I think the first step will be to start using the SFDC campaign sync​. This will allow you to match all your Marketo programs with campaigns in Salesforce. You can then report on ROI of campaigns and channels. You will also be able to see how many opportunities were influenced by programs/campaigns and you can channel statuses to track success for each initiative.

Hope this helps!

Thanks!

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