Creating Tasks with multiple triggers

Hey Adrian,

There are some circuitous ways to implement this, but I think the easiest way to do this wouldjust be to create a new score field, called something like event score.  Set up a trigger campaign with any events you want to increment this and add a Change Score +1 to it.  For the threshold, you can have Score is Changed, New Score is X or Greater, and then a flow to create a task.  You can optionally set the score back to zero with this flow to start a new counter for these events.

Alternatively if you've already implemented a behavioral scoring model, you could implement something similar based on the scale of scores which you already have for that field.

By default, triggers operate with an "any" logic -- so if you have 3 triggers in a smart campaign, any one of those triggers could trigger the campaign. 

What I would do is build a central campaign that actually creates the task. This campaign would have a single trigger "Campaign Is Requested", along with filters on it that correspond to your actual triggers along with some advanced filter logic.  

E.g., (1 and 2 and 3) or (1 and 2 and 4) or ....

(actually this filter logic doesn't work, see below for what does)

Then build separate trigger campaigns for each of your 5 triggers that each request your central campaign as the flow step. 

Anytime any one of the triggers fire, the central campaign will be called and the eligibility checked. However, the lead will ONLY gain entrance to the campaign if it fulfills the filter logic which you can design to require 3 of the 5 triggers within a certain time frame. 

Hi Justin,

I haven't really played around much with "Campaign is Requested" as yet, so I want to make sure i'm on the same wave length as you. Can you confirm that what I have below is correct and if not show me where i'm wrong?

In the central campaign the following would happen:

Smart List 

Campaign is Requested
Source is = Marketo Flow Action
Date of Activity = xxxx

How do i then add the filters that match my triggers? Say one of my triggers was "clicks link on web page" would I then add the filter "clicked link on web page" and so on for each filter/trigger?

I think I get the rest but this is the point i'm a little unsure of.

Thanks!

Adrian, you are going down the right path.
Each of the 5 triggers will look like

Trigger: X
Filter Y (if needed)

For Clicks Link on Web Page, Link IS X should suffice, but you could add the Clicked Link on Web Page filter as well.

Thanks Justin, that works well for me. I owe you one!

Adrian

Awesome!