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Nicola_West1
Level 1
July 16, 2015
Question

Creating Duplicate Leads

  • July 16, 2015
  • 2 replies
  • 4829 views

We would like to be able to create a duplicate lead in SFDC when an existing lead in Marketo performs a certain action on receipt of a Marketo email i.e. fills a form, downloads content etc.  Marketo natively does not create duplicates so we are having a challenge with this, any ideas on a workaround?

2 replies

Josh_Hill13
Josh_Hill13
Level 10
July 16, 2015

First, are you sure you want to do this?

Second, you could just post the lead to SFDC via other methods as Marketo does not dedupe leads inbound from SFDC.

There are other methods. I think you do a search for "purposeful duplicates" you will find ideas.

    Neil_Robertson6
    Neil_Robertson6
    Level 4
    July 20, 2015

    I have the documentation on the Purposeful duplicates but be warned that this is not a sanctioned or Marketo developed process.   

    Lexine_Pishue
    Lexine_Pishue
    Level 2
    January 26, 2017

       @Neil Robertson-Ravo  Do you still have the documentation, and does it still work?

    Edward_Masson
    Edward_Masson
    Level 10
    July 16, 2015

    I'm not a fan of creating duplicates, but you can add an existing contact to a lead queue and this will add a duplicate lead.

    What we do when an existing lead does something of major interest (like another trial download) we trigger a task for the lead owner. We created a new task type in SFDC and added Lead Statuses into it. With a subject naming convention applied to the task, we pull all tasks with subject line starts with: Trial Download into SFDC reports and our BI tool to measure existing leads with net new.

      T
      Tim_Madel1
      Level 3
      January 26, 2017

      Why aren't you in favor of creating duplicates?

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