Creating custom vanity URLs | Community
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A
Anonymous
March 11, 2016
Question

Creating custom vanity URLs

  • March 11, 2016
  • 2 replies
  • 3039 views

Formerly Pardot user here.  In Pardot, we were able to create custom vanity URLs for basically any kind of URL, including URLs from our website and landing pages hosted on Pardot.  You can assign values to Google UTM parameters and then create a vanity URL so that the query string is not visible.  This makes it easier read yet can track from the backend. 

Does Marketo have a similar feature??

Thanks!

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2 replies

Justin_Cooperm2
Justin_Cooperm2
Level 10
March 11, 2016

In emails, we have vanity tracking links. So, you can have UTM parameters on links in your emails and it would instead show up as something like go.company.com/a674b8

But we don't have a feature for link shortening any old link to use outside of Marketo emails. I've thought about it a bit, but we don't have any plans there at the moment. Log an idea if that's what you're looking for! Otherwise, the email functionality should probably be sufficient.

Justin

Grégoire_Miche2
Grégoire_Miche2
Level 10
March 12, 2016

Hi Brenda,

The idea is here:

-Greg

A
Anonymous
March 12, 2016

Thanks, Greg.  I just added my vote. =)

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