Create a user group for B2C retail/e-commerce | Adobe Higher Education
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Tara_Dacci
Tara_Dacci
Level 3
April 2, 2019
New

Create a user group for B2C retail/e-commerce

  • April 2, 2019
  • 7 respostas
  • 12136 Visualizações

I love that Marketo has some industry-specific user groups. Unfortunately none of them are a good fit for my current situation. The company I am with now mainly uses Marketo for B2C marketing to our e-commerce customers. I know Marketo is typically used for B2B, and that's how I had been using it until recently, but I have a feeling there are a lot more B2C marketers out there and it would be great if we could all learn from each other.

    7 Respostas

    ChristinaZuniga
    ChristinaZuniga
    Level 9
    April 4, 2019

    @Tara Dacci​ the awesome thing about MUGs is that you can spearhead your own as long as you get Marketo's approval on it. I would recommend reaching out to @Elise Hudson​​ with your plan, probably to create a Virtual MUG specifically for B2C e-commerce customers. I started a MUG in my city and it's a lot easier if you have a co-leader, so if you know someone else in the space who is good at events you can recruit them to be your partner. Marketo needs to review your MUG plan first (who are you targeting? how often will you have meetings?), but it's a great way to get involved!

      Tara_Dacci
      Tara_DacciAutor
      Level 3
      April 11, 2019

      Thanks Christina. I appreciate all the info, especially who to contact.

      Elise_Hudson1
      Elise_Hudson1
      Level 3
      April 11, 2019

      Hi both! @Kelsey Bourque​ actually leads and manages the MUG program now. She will be able to guide you with all things MUGs!

      Lauren_Smith7
      Lauren_Smith7
      Level 2
      June 13, 2019

      Hi @Tara Dacci‌,

      I would be interested in joining a B2C virtual MUG group. Unfortunately, the MUG groups I participate in are all B2B.

        Tara_Dacci
        Tara_DacciAutor
        Level 3
        June 13, 2019

        Same here! I need to get with Kelsey about starting this up. I will keep you posted! 

          Lauren_Smith7
          Lauren_Smith7
          Level 2
          August 30, 2019

          HI @Tara Dacci‌,

          If you're looking for a partner to help get the B2C MUG group organized and started, I'd love to help. Just let me know.

            Robert_Nichols1
            Robert_Nichols1
            Level 3
            July 21, 2019

            hi @Tara Dacci‌ i'd also be interested as we're doing a lot of b2c work in marketo,

            cheers

            robert

              Tara_Dacci
              Tara_DacciAutor
              Level 3
              July 23, 2019

              Thanks Robert. I reached out to Kelsey so I hope to have an update shortly. 

                K
                karanhari-1
                Level 7
                October 18, 2019

                Hi Tara Dacci ,

                 

                Trust you are doing great! I just came across this thread! Has anything been finalised? Being  the Virtual MUG ambassador for 2019 & having started the India VMUG this year, Id be happy to assist you in getting started.

                 

                Let me know if you require any help or tips in setting up your VMUG.  Please feel free to reach me at karan.hari@globallogic.com

                 

                Best Always,

                Karan Hari

                  Tara_Dacci
                  Tara_DacciAutor
                  Level 3
                  October 22, 2019

                  Hi Karan. I was able to get in touch with Kelsey Borque at Marketo who informed me that I would need to provide evidence that there is enough excitement and interest to justify creating this MUG. To do that she suggested working with the North America Virtual User Group leaders to schedule a future meeting around #B2C marketing. I spoke with @Jackie Potts about ideas for topics and potential hosts. If you have ideas for topics and would like to be a host or want to refer someone that would be great! 

                  Some of the topics I suggested are double opt-in programs + welcome emails, reconfiguring your Revenue Cycle Modeler for B2C, Integration with and best uses for Facebook and Instagram or top data enrichment tools for B2C. 

                    Tara_Dacci
                    Tara_DacciAutor
                    Level 3
                    January 15, 2020

                    I just wanted to let everyone know that a webinar is being presented by the North American Virtual MUG focusing on B2C on February 27th. Sign up is here, See B2C at Marketo North America Virtual MUG 

                    K
                    kh-lschutte
                    February 4, 2020
                    No text available
                    Jackie_Potts
                    Jackie_Potts
                    Level 6
                    February 6, 2020

                    Upcoming B2C meeting with North America VMUG

                    nation.marketo.com/t5/North-America-Virtual-User-Group/B2C-Best-Practices-February-27-2-pm-CST/gpm-p/286622#M86

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