Count clickers like openers if images aren’t diplayed

Forum|Forum|10 years ago
October 6, 2015
3 replies
3153 views

Currently if someone opens an email without allowing the display of images, he can't be recordable like opener

And if he clicks on the email, he is recorded like clickers but not like opener

So the idea would be to count clickers like openers if images aren’t diplayed, because it's impossible to click an email without opening it.

Marketo

SanfordWhiteman

Level 10

The problem with this is that if you use Opens to determine how many people viewed the email with images (i.e. in the ideal form) you will no longer know the difference in engagement. There really needs to be a new category (Downloaded Images).

A

Anonymous

B that's the problem, isn't it? How can Marketo distinguish between these 2 cases: Someone never opens the email, vs. Someone opened it but never clicked "download images" if they're using a mail client that blocks images by default, like Outlook.

Mailchimp has a good write-up on "Open Tracking Accuracy" About Open Tracking | MailChimp.com: KB Article

A

Anonymous

Ok but it's impossible to click a link without open the email. So if someone clicks on the email, you don't agree with the idea that you can record him like opener too?

Justin_Cooperm2

Level 10

This functionality already exists. In the Email Performance Report, the Opens count will be incremented by one if a Click occurs and a corresponding Open hasn't yet been recorded. However, our Smart Lists operate strictly over the activity table. So, since an open didn't ever occur, that lead will not automatically appear here. Is is technically challenging to change that behavior.

See this:

Why Does My Smart List Count Not Match the Email Performance Report?

K

kh-lschutte

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