Correct way to mark someone inactive through the API? | Community
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Mike_Sprague
Mike_Sprague
Level 2
July 16, 2019
Solved

Correct way to mark someone inactive through the API?

  • July 16, 2019
  • 1 reply
  • 3310 views

We are maintaining our lead database by syncing data between our data warehouse and Marketo using the API. What is the correct way to mark a lead as inactive and stop any emails from going to them. I don't want to delete the lead because it has history on it that we need for historical reporting.

For example, a person is deceased. I don't want email to go to them. Do I just set Person Record Status (personRecordStatus) to "inactive"?

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Best answer by SanfordWhiteman

There's no single answer for this that's going to apply to all instances.

You have to talk to your Marketo admin and ask what they use as a suppression list/field. While you could use the system fields Unsubscribed or Blacklisted those do not sound like they semantically fit your situation of a deceased person -- use your company's own rules.

1 reply

SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
July 16, 2019

There's no single answer for this that's going to apply to all instances.

You have to talk to your Marketo admin and ask what they use as a suppression list/field. While you could use the system fields Unsubscribed or Blacklisted those do not sound like they semantically fit your situation of a deceased person -- use your company's own rules.

Mike_Sprague
Mike_SpragueAuthor
Level 2
July 16, 2019

I see. So, from a licensing perspective Marketo will continue to count these users as an active lead? I just have to have the admin make sure they use the right selection criteria for the smart list to exclude them?

SanfordWhiteman
SanfordWhiteman
Level 10
July 16, 2019

So, from a licensing perspective Marketo will continue to count these users as an active lead?

Yes.

 I just have to have the admin make sure they use the right selection criteria for the smart list to exclude them?

And yes.

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