Correct Marketo email in Google Analytics channel grouping

Forum|Forum|7 years ago
September 25, 2018
2 replies
3514 views

How can I correct how Google Analytics categorizes Marketo emails in "Acquisition Channels"? Currently, mkt_tok is categorized as "Referral" channel, not "Email." See screenshot here, 2018-09-25_1407

CC @Sanford Whiteman

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Best answer by Kim_Gandy1

You're right Greg!

For anyone else needing to edit default marketing channels in GA, check out this how-to: https://www.optimizesmart.com/understanding-channels-in-google-analytics/#a3

Grégoire_Miche2

Level 10

Hi Kim,

it it seems to me that this is more a problem about how GA is being setup than a Marketo issue.

Greg

Kim_Gandy1AuthorAccepted solution

Level 6

You're right Greg!

For anyone else needing to edit default marketing channels in GA, check out this how-to: https://www.optimizesmart.com/understanding-channels-in-google-analytics/#a3

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