Cookie vs. Munchkin

Forum|Forum|10 years ago
September 22, 2015
3 replies
4092 views

What are the data points that the Marketo Cookie is responsible for versus the Marketo Munckin.

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Kenny_Elkington

Adobe Employee

What sort of information are you looking for, Melissa? The cookie is just a unique identifier to a corresponding record in Marketo. Munchkin uses this to send tracking data to the associated record in Marketo.

A

Anonymous

Here's a product doc that might here. It's discussing known versus unknown leads and how they are cookied and identified.

Understanding Anonymous and Known Leads - Marketo Docs - Product Docs

Thanks!

Courtney

Josh_Hill13

Level 10

I would think of Munchkin as the code that deposits the cookie. They are essentially the same thing for most purposes.

D

David_Peterson

Level 2

Josh, is it possible to query the leads that are cookied? For instance, many of our leads never entered through a Marketo form, and presumably some of them have clicked on emails links and are therefore cookied. I'd like to figure out who the cookied vs non-cookied leads are for a direct mail purl campaign.

SanfordWhiteman

Level 10

Every browser user that hits a website running Munchkin is "cookied," so I wouldn't use that phrasing.

Your question may be whether the activities tracked by the current cookie are:

associated with a Anonymous lead (placeholder) in Marketo; or
associated with a Named lead (record) in Marketo (a.k.a. "the corresponding lead record is now Known")

If you want to know how many Named leads have been tracked as they visited your site and/or clicked a link in a web page, just run a Smart List looking for those activities and ensure that Anonymous leads are excluded (on the Setup tab).

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