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September 22, 2015
Question

Cookie vs. Munchkin

  • September 22, 2015
  • 3 replies
  • 4092 views

What are the data points that the Marketo Cookie is responsible for versus the Marketo Munckin.

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3 replies

Kenny_Elkington
Adobe Employee
Adobe Employee
September 22, 2015

What sort of information are you looking for, Melissa?  The cookie is just a unique identifier to a corresponding record in Marketo.  Munchkin uses this to send tracking data to the associated record in Marketo.

September 22, 2015

Here's a product doc that might here.  It's discussing known versus unknown leads and how they are cookied and identified.

Understanding Anonymous and Known Leads - Marketo Docs - Product Docs

Thanks!

Courtney

Josh_Hill13
Level 10
September 22, 2015

I would think of Munchkin as the code that deposits the cookie. They are essentially the same thing for most purposes.

Level 2
October 27, 2015

Josh, is it possible to query the leads that are cookied?  For instance, many of our leads never entered through a Marketo form, and presumably some of them have clicked on emails links and are therefore cookied.  I'd like to figure out who the cookied vs non-cookied leads are for a direct mail purl campaign. 

SanfordWhiteman
Level 10
October 27, 2015

Every browser user that hits a website running Munchkin is "cookied," so I wouldn't use that phrasing.

Your question may be whether the activities tracked by the current cookie are:

  1. associated with a Anonymous lead (placeholder) in Marketo; or
  2. associated with a Named lead (record) in Marketo (a.k.a. "the corresponding lead record is now Known")

If you want to know how many Named leads have been tracked as they visited your site and/or clicked a link in a web page, just run a Smart List looking for those activities and ensure that Anonymous leads are excluded (on the Setup tab).