Cookie Pop-up on Marketo Landing Pages - GDPR | Community
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Max_Maurier
Adobe Champion
Max_MaurierAdobe Champion
Adobe Champion
April 9, 2018
Solved

Cookie Pop-up on Marketo Landing Pages - GDPR

  • April 9, 2018
  • 3 replies
  • 10263 views

Does anyone know if we're required to add a cookie notification pop-up to all Marketo landing pages like we do with our corporate websites?

If so, how?

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Best answer by SanfordWhiteman

Does anyone know if we're required to add a cookie notification pop-up to all Marketo landing pages like we do with our corporate websites?

Absolutely, if Munchkin is enabled (which it is by default).

If so, how?

Same way you do on your corp site.

Are you actually waiting for someone to opt-in before setting the Munchkin cookie on your corporate site?

3 replies

Dan_Stevens_
Dan_Stevens_
Level 10
April 9, 2018

I would suggest that whatever you're deploying on your corporate site, you do the same for Marketo LPs - since LPs are usually an extension of your site.  Most cookie preference centers are pretty easy to deploy (using a service like OneTrust: https://onetrust.com/products/cookies/ ) - the most difficult part is the upfront configuration (scanning, grouping, etc.).  You can actually see how their service works by clicking on the "cookie settings" in the bottom banner.  Once you do a scan, you may be surprised at how many individual cookies are identified.

Max_Maurier
Adobe Champion
Max_MaurierAdobe ChampionAuthor
Adobe Champion
April 9, 2018

Thanks Dan, we're checking it out!

SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
April 9, 2018

Does anyone know if we're required to add a cookie notification pop-up to all Marketo landing pages like we do with our corporate websites?

Absolutely, if Munchkin is enabled (which it is by default).

If so, how?

Same way you do on your corp site.

Are you actually waiting for someone to opt-in before setting the Munchkin cookie on your corporate site?

Max_Maurier
Adobe Champion
Max_MaurierAdobe ChampionAuthor
Adobe Champion
April 9, 2018

Hey Sanford,

Is it just a link to the privacy/cookie policy that's mandatory, or do we need an actual pop-up on every landing page?

I've never come across a Marketo landing page with a pop-up cookie notification.

-Max

SanfordWhiteman
SanfordWhiteman
Level 10
April 9, 2018
Is it just a link to the privacy/cookie policy that's mandatory, or do we need an actual pop-up on every landing page?

I've never come across a Marketo landing page with a pop-up cookie notification.

There's no reason for an LP to be any/more less aware of cookie policies than a corporate site.

If the LP sets its own cookies (as it will by default) and is the first time someone visits your domain (as it would be if they've never hit your site organically) then it is your website.

Grégoire_Miche2
Grégoire_Miche2
Level 10
April 9, 2018

Hi Maxwell,

on top of the 2 answers, it's mandatory, not because of the GDPR, because of all other cookie laws, in place roughly everywhere.

-Greg

Max_Maurier
Adobe Champion
Max_MaurierAdobe ChampionAuthor
Adobe Champion
April 9, 2018

Hi Greg,

Is it just a link to the privacy/cookie policy that's mandatory, or do we need an actual pop-up on every landing page?

I've never come across a Marketo landing page with a pop-up cookie notification.

-Max

Ulf_Deeg
Ulf_Deeg
Level 3
April 10, 2018

Yes, you do.

But if you store the consent in a cookie with your Second Level Domain (e.g., yoursite.com), you can utilize that across Marketo and your other web properties as well given they run on subdomains of the latter. So once consent is given, the banners ebentually will not show up on any page.

I use a Tag Manager to deploy snippets across all properties, which works well enough for me. Even if you might miss a few people due to AdBlocking measures. (which is why we hav an adblocker warning banner as well).

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