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WolframCLotz
Level 4
April 27, 2026
Solved

Conversational Flows | Write Data to Marketo Lead

  • April 27, 2026
  • 1 reply
  • 15 views

Hello everyone,

I’m using Marketo Conversational Forms. Setting up the form and the flow worked like a charm. I also added Marketo lead fields to Adobe Dynamic Chat via Configurations > Integrations > Adobe Marketo Engage. In my flow, I’m using Info Capture, Update Attribute, and Set Goal.

However, I can’t see any information in my Marketo instance. Neither the conversational flow engagement appears in the Activity Log, nor do the data values in the lead record change.

I also tested setting personal data in a context message by adding tokens for the user’s name. Those fields were filled in the form that triggered the conversational flow, but the tokens aren’t populated either.

I tested the form on both a Marketo landing page and an AEM site. In both cases, the Munchkin code was active.

Did I miss something? Do I need to do anything specific to sync values back to Marketo? In which cases can I integrate attributes into the flow?

Thanks and best regards,
Wolfram

    Best answer by WolframCLotz

    It turned out that we simply needed to add the chat JS from Configuration > Chatbot > Installation to our landing page, even though we are working with the Conversational Flow/Form. After that, the contextual information was transferred to the Conversational Flow, and everything works like a charm. 🙂

    1 reply

    W
    WolframCLotzAuthorAccepted solution
    Level 4
    April 28, 2026

    It turned out that we simply needed to add the chat JS from Configuration > Chatbot > Installation to our landing page, even though we are working with the Conversational Flow/Form. After that, the contextual information was transferred to the Conversational Flow, and everything works like a charm. 🙂

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