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Catherine_Fins2
Catherine_Fins2
Level 2
August 16, 2017
Question

Controlling when a form pops up on Marketo landing page

  • August 16, 2017
  • 2 replies
  • 3830 views

This may be a naive question, but is there a way to make a form appear on a landing page based certain lead information? We would like a form to pop up for some leads and not others. I know a variation of this is possible based on whether they are "known" or have been cookied before, but not sure if it can be done based on lead values.

Thanks,

Catherine

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2 replies

Josh_Hill13
Josh_Hill13
Level 10
August 16, 2017

You need a developer to do this based on the conditions you want. Do you have a front end dev?

Catherine_Fins2
Catherine_Fins2Author
Level 2
August 16, 2017

Thanks, Josh. Do you have any examples or snippets of JS that actually does this? Struggling to find an example of this.

SanfordWhiteman
SanfordWhiteman
Level 10
August 16, 2017

Like Josh says, if you aren't & don't have a dev, this will get confusing fast. But at its simplest, you can hide the form by default, then output a lead token and use it in a conditional unhide:

if ( "{{lead.stage}}" == "ready for forms" ) {
  MktoForms2.whenReady(function(form){
    var formEl = form.getFormElem()[0];
    formEl.className += " okayToShow";
  });
}

There's a code-free method as well: use Dynamic Content to segment the form, then switch between the real form and a dummy form whose form ID is always hidden. (So you don't need JS, just CSS.)

    Catherine_Fins2
    Catherine_Fins2Author
    Level 2
    August 28, 2017

    Thanks, Sanford. We were able to get it to work following your format.

    Do you know if form pre-fill is able to work with a pop-up?


    Catherine

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    August 29, 2017

    It depends on what you mean by "pop-up".

    In your case above you're just hiding/showing the form, not popping it up per se.

    If you pop up using the native Marketo lightbox functionality, sure.

    If you use a separate popup/lightbox library, this can also be made to work as long on a Marketo LP with a little JS.

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