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Anonymous
November 25, 2014
Question

Content Mapping Workshop - Any tips or templates?

  • November 25, 2014
  • 1 reply
  • 771 views
We have a global sales meeting in January and I'd like to take the opportunity to create an interactive workshop around content mapping. I would like to align our existing buyer personas to the buyer lifecycle and end up with an exhaustive list of content themes and topics for each. I have an idea of HOW I could run such a workshop succesfully but felt I'd first ask if anyone has a) done this before and b) could you share how and if there are any templates or tips for making the most out of the limited time (2-3 hours max) we would have with the team?

Thanks for any insight 
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1 reply

Josh_Hill13
Josh_Hill13
Level 10
November 25, 2014
Naor,

This is a great workshop to run. I would use Marketo's Content Marketing and Definitive Guide to Lead Nurturing as bases for your framework.

You will also need to manage your team well and keep them focused on:
  • What content exists?
  • What content do we need?
  • what is the goal of content/specific pieces?
  • how does this help the buyer learn about their need, our solution, and choose us?
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